What length do you think your plan should be?


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When I began working with business planning in the late 1970s, the typical plan was much longer and more complicated. This could be because business plans are more common than they once were. They are being used more frequently and by more people. This could also be due to trends among investors and bankers who regularly review business plans. Maybe they don’t have the time to go through documents.

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Whatever the reason, the trend in business plans these days is to go back to the fundamentals, with good projections and solid analysis. It is essential to have an outline that is simple to understand quickly. My best suggestion is to keep your plan for business as straightforward as you can if you wish people, and most will, to take the time to read it. Don’t misinterpret the business plan you write with a doctoral dissertation or a lifetime task. Make sure that the format and language are easy and keep the plan short.

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Don’t think of simple formatting and wording with simple thinking. You haven’t fully developed your idea, so it’s important to keep things simple. Keep it simple to ensure that you get your point across quickly to anyone who is reading it.