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Many business owners were surprised by the pandemic. Yelp reported that on Yelp that 60% of closed businesses will not be reopening after permanent business closures were at 97.966. Imagine you have invested so much in a business entity, but the business slows down suddenly and then eventually, they’re shut down.
It’s the new year, and nobody knows what it will bring. You, however, must prepare and fortify the company against these dangers as a business owner.
Every day, new products are created that make it easier for your customers to purchase. If your company isn’t doing anything new and making life easier for your customers, you could be at risk of losing customers to competitors who can. Steve Jobs stated, “Innovation differentiates between a leader and someone following.” This means that you must innovate when your industry or niche is to be a leader. This applies to marketing and product delivery, customer retention etc.
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